Retailers Help Shoppers Do the Markdown Math


Retailers have a gift for discount-obsessed holiday shoppers: simpler pricing.

Macy’s Inc. is scaling back overlapping promotions. A host of other chains, such as Kohl’s Corp. and J.C. Penney Co., are making price reductions easier to understand. Some stores are even distributing cards that convert the discounts for shoppers.

The moves are…